About Us

It started over 90 years ago with a simple frustration: the tools available for preserving memories were either clunky, unreliable, or just plain difficult to use. We were tired of scrapbooks falling apart and projects that never quite lived up to the vision in our heads. We knew there had to be a better way to turn fleeting moments into lasting keepsakes.

We spent years iterating, testing, and refining. We looked at what was on the market—flimsy paper trimmers and complicated binding machines—and realized they were built for utility, not for the joy of creating. We decided to stop settling. We became obsessed with engineering tools that were as intuitive as they were professional-grade, bridging the gap between a beginner’s enthusiasm and an expert’s precision.

Today, our mission remains the same: to empower your creativity. Whether you are using a Cinch machine to bind your first journal or a button press to create custom swag, we want you to feel the power of making something with your own hands. We believe in innovation that simplifies, durability that lasts, and a community that inspires. Your memories are worth more than a digital folder; they are worth holding onto, and we are here to help you make them.